High quality solar power and battery solutions
The Solarbank Story
Specialising in installing premium solar systems, Solarbank has been a client of Accomplished Digital since its first website build in 2016. Since then, the team expanded their services to include advanced technology like Enphase micro-inverters to meet significant market demand for high-efficiency solar systems; the business aimed to grow its customer base and optimise its digital presence to support this transition.
Solarbank engaged the Accomplished Digital team for a comprehensive digital transformation that included a visual rebranding and the development of a modern, conversion-focused website. The objective was to create an engaging online platform that not only attracted visitors but also converted them into loyal customers, establishing Solarbank as a leader in the Sydney solar market.
The Challenge
Solarbank faced several challenges that limited its digital impact. The website we built in 2016 only had a minor refresh as it no longer represented the business accurately after the rebranding. The poorly optimised user experience meant the site struggled to convert visitors. Additionally, the company needed to differentiate itself in a competitive market, particularly as it expanded its offerings in advanced battery technology and solar solutions.
With this change in strategic direction, Solarbank required a cohesive brand identity and a robust online presence to effectively reach its target audience. The challenge was not only to deliver a product that clearly articulated this new direction, the new website would need to serve as a dynamic digital asset capable of supporting future growth.
Andrew wanted to highlight Solarbank’s innovation and expertise, but the brand needed a digital transformation to drive growth and capture new opportunities in advanced solar solutions.
The Solution
The first step involved confirming a new visual approach for the Solarbank website to align with its focus on high-end solar and battery technology. Accomplished Digital put forward a concept that highlighted SolarBank’s innovative spirit, trustworthiness and professionalism; critical elements to position them as a leader in the solar industry.
A new website was built, ensuring a responsive and user-friendly experience across all devices. The site implemented the modern, clean design concept tailored to SolarBank’s branding and focused on converting site visitors into customers. Key components of the design included:
- Integration of review systems such as Google reviews to enhance credibility.
- A modular structure that allowed for future expansion and updates as the business grew.
- Enhanced user engagement features, ensuring returning visitors and higher conversion rates.
To boost SolarBank’s visibility, Accomplished Digital conducted thorough keyword research and implemented best practices for on-site SEO. We also optimised SolarBank’s Google My Business profile to increase local search visibility, positioning the company prominently in relevant searches within their service area. The SEO efforts included configuring meta descriptions and title tags and creating search-engine-friendly URLs.
The tools of our trade
VISUAL IDENTITY
WEBSITE
New website with enhanced user experience & lead generation, booking and contact features.
CONTENT STRATEGY
SEARCH/SEO
Keyword research and optimisation strategy, Local SEO.
The Implementation Process
Laying the foundation for digital growth
What we Accomplished
Measuring the metrics that make a difference
Overall Search Performance
Page 1 Organic Keywords
4 high-value keywords now ranking on Page 1 of Google, driving targeted traffic and increasing visibility for solar installations and batteries.
Position 1-3 Ranking Keywords
5 high-ranking keywords secured in positions 1-3 on Google’s first page, ensuring prime visibility and attracting customers actively searching for solar installations.
High-Value Keywords
178 high-value keywords strategically ranking across 25 unique pages, driving targeted traffic and reinforcing Solarbanks authority across a wide range of solar installation services and solutions.
SERP Feature
Secured 17 #1 placements in Google’s featured snippets, capturing prime visibility and positioning Solarbank as the go-to authority for key solar installations and batteries.
Monthly Search Volume
Reached an average of 230 monthly users, nearly doubling from 194 users, reflecting significant growth in online visibility and customer engagement.
Search Visibility
Improved overall search visibility to 12.45%, ensuring Solarbank appears more frequently in relevant searches and reaches a larger audience actively seeking solar solutions
Domain Authority
Achieved a current authority score of 18, with consistent month-on-month growth, strengthening Solarbanks credibility and online presence in the competitive Solar installation market.
Market perception & trust
Since launching in September 2022, Solarbank has experienced a year on year increase of 4% in organic search traffic, reflecting the impact of the SEO and local optimisation efforts.
Working with Accomplished Digital has been transformative for our business. The new brand identity and website perfectly capture who we are and what we stand for. We’re already seeing increased traffic and engagement, and we feel confident that our new digital presence will drive long-term growth.”
Looking Ahead
Solarbank is positioned to continue its growth trajectory with the solid foundation provided by the Accomplished Digital marketing strategy. The future focus will be on refining the SEO and content strategies to drive even higher search rankings and customer engagement. With a strong digital foundation in place, Solarbank is prepared to lead the solar energy market in Sydney and beyond.