STS Plumbing – Accomplished Digital Growth Program For Tradies

Plumbing, Roofing & Renovations

STS Plumbing transformed from relying solely on word-of-mouth to becoming a trusted online authority with a 68.5% increase in organic traffic, 41 page-one keyword rankings, and 17 new enquiries per month. Through Accomplished Digital’s brand refresh, SEO optimization, and content strategy, STS Plumbing secured top SERP placements, built credibility, and expanded its reach—ensuring long-term growth and continued success in a competitive market.

The STS Plumbing Story

STS Plumbing, a well-established plumbing business in North Sydney, has been serving the community for years with a range of residential and commercial plumbing services, gas fitting, and bathroom renovations. Their reputation for high-quality service and reliability has helped them grow a loyal customer base through referrals and word of mouth, however, with increasing competition in the plumbing industry, they recognised the need to enhance their digital presence and build credibility online. They approached us at Accomplished Digital for a series of digital marketing and branding solutions to position them as a leading authority in their field.

The Challenge

Despite the company’s offline reputation, STS Plumbing faced several digital challenges. Their website was outdated and failed to capture and convert leads, and the brand’s visual identity no longer reflected their business. With competitors becoming more aggressive in their online marketing efforts, STS Plumbing needed us to evolve their brand and digital strategy to stay competitive. Most recently, the challenge has been establishing STS Plumbing as a trusted online resource for plumbing knowledge and services while ensuring they appeared prominently in local search results. To do this, they needed to build authority through link building and content, optimise the website for search engines, and make their digital presence as engaging and informative as their in-person service.

Simon wanted to maintain the trusted service that built STS Plumbing’s loyal customer base, but the brand needed a digital upgrade to stay ahead in a competitive market.

The Solution

We proposed a multi-faced approach that included a brand refresh, new website development, and a comprehensive content and SEO strategy. The initial phase focused on revamping the company’s visual identity to a clean, recognisable concept based on STS’s reputation for service excellence and expertise and developing a functional website to capture leads.

The most critical element of the strategy was a focus on high-value keywords, local SEO, and a link-building content strategy. Our aim was to establish STS Plumbing as a trusted authority for consumers by expanding the content on core website pages to ensure they were the optimal length, featured high-ranking keywords, and delivered valuable information on a range of plumbing products, services, and common issues.

Accomplished Digital also optimised STS Plumbing’s Google My Business profile to ensure the business appeared prominently in local search results. By targeting high-conversion keywords and local search phrases, the strategy aimed to attract residential and commercial customers looking for reliable plumbing services in North Sydney.

www.stsplumbing.com.au

The tools of our trade

VISUAL IDENTITY

Refreshed Brand Identity with unique personality.

WEBSITE

New website with enhanced user experience & lead generation, booking and contact features.

CONTENT STRATEGY

Regular content updates & web rewrite for consistency.

SEARCH/SEO

Optimisation strategy, Local SEO, Keyword Seeding & Backlinking.

The Implementation Process

Laying the foundation for digital growth

Following the refreshed visual identity, we focused on improving the user experience, increasing lead conversion, and optimising search results with a new website build. The new site showcased the company’s service offerings and expertise while providing an easy-to-navigate architecture that made it simple for customers to submit enquiries.

Implementation of a comprehensive SEO strategy. Accomplished Digital optimised the site’s technical SEO structure and developed a keyword strategy focused on high-conversion terms related to plumbing services and solutions.

Rollout of a content strategy to build STS Plumbing’s authority online. Our team expanded existing pages and created new content that offered valuable, expert insights on various plumbing topics to improve market perception and domain authority.

Ongoing content marketing effort, coupled with backlink strategies, aimed to ensure the website consistently ranked higher on search engine results pages (SERPs).

What we Accomplished

Measuring the metrics that make a difference

Avg. qualified leads /month

Increase in organic traffic

0 %

Increase in keyword ranking

0 %

Increase in quality backlinks

0 %

Overall Search Performance

Page 1 Organic Keywords

41 high-value keywords now ranking on Page 1 of Google, driving targeted traffic and increasing visibility for key plumbing services and solutions.

Position 1-3 Ranking Keywords

31 high-ranking keywords secured in positions 1-3 on Google’s first page, ensuring prime visibility and attracting customers actively searching for plumbing services.

High-Value Keywords

178 high-value keywords strategically ranking across 25 unique pages, driving targeted traffic and reinforcing STS Plumbing’s authority across a wide range of plumbing services and solutions.

SERP Feature

Secured 17 #1 placements in Google’s featured snippets, capturing prime visibility and positioning STS Plumbing as the go-to authority for key plumbing queries and services.

Monthly Search Volume

Reached an average of 431 monthly users, nearly doubling from 194 users, reflecting significant growth in online visibility and customer engagement.

Search Visibility

Improved overall search visibility to 16.43%, ensuring STS Plumbing appears more frequently in relevant searches and reaches a larger audience actively seeking plumbing services.

Domain Authority

Achieved a current authority score of 11, with consistent month-on-month growth, strengthening STS Plumbing’s credibility and online presence in the competitive plumbing market.

Market perception & trust

Significant improvement in content engagement – informational and blog content easily secured nine of the top 10 pages with the most traffic after the home page.

The impact of Accomplished Digital’s content strategy was evident within a few months

STS Plumbing saw a significant boost in keyword rankings, which increased their visibility in local and organic search results. This visibility directly translated into a higher volume of enquiries—increasing to almost 17 per month—through the website’s new and user-friendly interface. This growth allowed STS Plumbing to increase its client base and secure its position as a trusted plumbing authority online, reinforcing its reputation and expanding its reach beyond word-of-mouth referrals.

"Accomplished Digital has transformed how we connect with customers online. The new website and brand refresh changed how we interact with our customers. The increase in enquiries we’ve had from Google My Business exceeded our expectations, and customers mention our blog content all the time. "

Simon Totterdell - Owner STS Plumbing

Looking Ahead

With a solid digital foundation now in place, STS Plumbing plans to continue building its authority and expanding its service offerings. As STS Plumbing continues to grow its presence online, they are well-positioned to capture an even larger share of the Sydney plumbing market.